Project Description

Dr. Aaron Ahuvia is the Czarnecki Professor of Marketing at the University of Michigan-Dearborn, the world’s leading expert on brand love, and the winner of the Stetik Group Brand Relationship Award, for research with the greatest impact on marketing practice.

His popular book, The Things We Love, has been named by Amazon as a “best business book.” A Stanford University study ranked him in the top 2% of all scientists worldwide. He has been a guest on the Oprah Winfrey Show. Dr. Ahuvia works regularly with Google and has spoken at leading companies around the world.

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Aaron Ahuvia, headshot

TOPIC:The Secret to Building Brand Love

Every business wants what brand love offers: long-term growth, brand loyalty, customer superfans, higher net promoter scores, brand evangelism, and pricing power. Yet when companies try to build consumer passion for their brands, they often generate a lukewarm response. Recent breakthroughs in neuroscience have finally discovered the core of the problem. To build brand love, you need three key ingredients, and most companies leave one out. In this talk, you’ll learn this secret ingredient and how to make it work for you.

Participants will leave the session able to:

  • Know hat brand love is and why it creates long-term growth.

  • Why most attempts to build brand love fail.

  • How to use a three-step process for building brand love that works.


The things we love, aaron ahuvia
The Things We Love

Reviews for Aaron

“Who knew there was so much more to our relationships with things than meets the eye? Dr. Ahuvia brilliantly illuminates the science and psychology and reveals fascinating insights.”

Nir Eyal, Author of Hooked and Indistractable

“Aaron Ahuvia is the world’s leading expert on brand love.”

Philip Kotler, “the father of modern marketing, S.C. Johnson Distinguished Professor of International Marketing at Northwestern University

“Remarkably insightful.”

Ethan Kross, Author of Chatter, Professor of Psychology and Management, University of Michigan