Described as a ‘Constructive Disruptor’, Peter speaks on Creative Strategic Thinking. He was the co-founder of one of the world’s first specialist brand consultancies, The Brand Company, ran agencies for Ogilvy and Leo Burnett, and was Head of BBDO Asia Pacific. He is a Brand Management Consultant, author, and speaker. He has recently launched an online course to democratize brand strategy.
Creative thinking is the ultimate human advantage. It’s how we use our brainpower to think differently, generate ideas, and create new from old. We use creative thinking to solve complex problems, challenge the status quo, and envision a brighter future. It is a vital business tool with which to find solutions to change and uncertainty.
Without creative thinking, there would be no innovation or advancement. This talk shares proven creative and strategic thinking tools that are easy to understand and apply.
Participants will leave the session able to:
Realise the power of creative strategic thinking
Inspire their teams and apply practical strategic processes
Use tools in their professional and personal lives.
“Peter is much more than a speaker, he masterfully engages the audience to think creatively and share ideas.”
Natalie Brown, Mozart Communications
“From testing our knowledge of successful campaigns like Volvo’s ‘safest car money can buy’ to challenging us to consider the alignment of our own marketing strategies, Peter kept us engaged, entertained, and learning throughout his presentation.”
Don Anderson, President, Legato Wealth Management Inc.
“Peter brilliantly explains strategic models and shares proven tools that can be used in today’s business world to help transform your brand.”