Project Description

!!!!! Congratulations, Jane, on “The Enchanted Brand” reaching Best-Seller status on Amazon – the day the book came out. Way to go!!!!!

Jane Cavalier Lucas is one of the foremost leaders on brand strategy having worked on over 120 brands, re-branded global enterprises including Esso/Esso, Samsung, Motorola; created powerful brands such as Snapple, Qwest and ATT Business; and provided strategic brand solutions for Johnson & Johnson, American Express, The U.S. Naval Air Systems Command and IRobot. After a meteoric career on Madison Avenue where she founded one of America’s hottest creative boutiques and was EVP of Strategic Planning at McCann-Erickson, the world’s largest ad agency, she formed BrightMark Consulting to pioneer branding for a new world. She currently serves on the boards of Marpai Inc (NASDAQ MAIR), the Pardee RAND Graduate School, American Composer’s Orchestra and the Nemours Children’s Health System. She publishes a blog and podcast called Overhead Space sent to over 50,000 executives each month and has taught as an adjunct professor at the Yale School of Management and NYU Stern School of Business.

Sample Topics:

  • How to Grow and Protect Your Organization by Strengthening the Human Side of Business with an Enchanted Brand
  • Building Corporate Culture
  • Customer Experience Design, Service Design
  • Brand Strategy
  • Marketing Innovation, New Marketing Practices
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“The Enchanted Brand is a mind-expanding look at the role brands can play in our new world.  It provides a powerful reflection on challenges facing humanity right now and a toolkit for building brands that empower the human side of business for a better world.”

Jonah Berger, Marketing Professor at the Wharton School at the University of Pennsylvania

“Jane understands brands, knows brands, and loves brands! Her special gift is knowing how they meet people, because she studies and understands people’s feelings and how they evolve. “

David Bell, Advertising Hall of Fame, Chairman of the Interpublic Group